Frequently Asked Questions

What are Bioatives, Iridoids, and Adaptogens?

Q: What are bioactive compounds?
A: Bioactives are chemical compounds-such as vitamins, minerals, and electrolytes-that produce biological activity in the body.

Q: Does noni contain bioactive compounds?
A: Yes, Noni offers a broad range of unique bioactive compounds. These bioactives work together to enhance the health and function of both plant and animal/human systems. The most abundant bioactives in noni are iridoids.

Q: What is the difference between a food plant and a medicinal plant?
A: Food plants provide nutrients that are useful for the human body and are necessary to sustain life. Medicinal plants provide bioactives to improve health. Noni fruit has been validated by modern researchers as a medicinal plant because of the many proven bioactive compounds the fruit contains.

Q: Do other superfruits contain bioactives?
A: Superfruits, like açaí and mangosteen, are food plants. The primary bioactives of regular so-called superfruits are flavonoids and carotenoids. Unfortunately, flavonoids and carotenoids degrade rapidly when processed, when they are exposed to heat or oxygen, and when stored. Superfruit juices touting ORAC scores, flavonoids and/or carotenoids have limited effectiveness due to product degradation and a lack of medicinal plant bioactives. The simple fact is that food plants such as açaí, mangosteen, or any of the other so-called superfruits are most bioactive when eaten fresh.

Q: What are iridoids?
A: Iridoids are powerful phytochemicals produced by plants as a self-defense mechanism. While iridoids are found in a large percentage of plants, they are not common in fruits. These dynamic compounds provide a wide range of bioactivity. They're adaptive, which means they can adapt to safely benefit the health and function of biological systems. Iridoids have been scientifically proven to neutralize harmful free radicals, support healthy cholesterol levels within the normal range, increase energy, promote heart health, fortify the immune system, and support DNA.

Q: Do Tahitian noni® Bioactive Beverages contain iridoids?
A: Yes, Tahitian Noni® Bioactive Beverages contain over a dozen unique nutrients classified as iridoids. These iridoids are a key component in Tahitian Noni Bioactive Beverages, tested through human clinical studies in the following areas: • Cardiovascular Health • Immune Function • Energy and Endurance • Antioxidant Protection • Joint Health These statements have not been evaluated by the Food and Drug Administration. This product is notintended to diagnose, treat, cure, or prevent any disease.

Q: Are iridoids stable?
A: Yes, Iridoids are remarkably stable. Iridoids possess a simple chemical structure that makes them inherently strong in stressful environments. As a result, iridoids retain their chemical composition even when exposed to oxygen, light, and heat-activities that occur during processing and pasteurization. These often degrade or break down weaker chemical compounds. The same chemical structure also means that iridoids remain stable over long periods of storage. This stability explains why iridoids retain virtually full potency from tree to the bottle and have a guaranteed shelf life of at least two years. These bioactives are not only efficacious after processing, but are highly bioavailable in the body.

Q: How quickly do flavonoids and carotenoids degrade?
A: When a consumer orders and receives a bottle of a typical superfruit juice, at least 8 months have passed since the fruit was harvested, processed, and pasteurized. The half-life of flavonoids in açaí fruit can be as short as nine days. Within two weeks of processing, as much as half of the flavonoids may no longer be active. Independent research has verified that within 6-8 months of harvest, the flavonoids in açai are completely degraded—meaning the consumer gets little or no antioxidant benefit from consuming the product. Rapid flavonoid degradation in açaí and other superfruit juices explains why there is no significant research to substantiate acai superfruit juice product claims. Carotenoids include vitamin A substances, such as betacarotene. They are common in many fruits and vegetables and are a major bioactive in gac fruit. Like flavonoids, carotenoids are unstable and rapidly degrade when exposed to heat and light.

Q: How quickly do iridoids degrade?
A: The bioactive compounds in Tahitian Noni® Juice maintain 100% of their labeled potency for a minimum of two years in an unopened bottle. The bioactives retain their health benefits even after pasteurization. In recent testing, iridoids were found to still be active in Tahitian Noni Juice that was seven years past the expiration date.

Q: What do you mean by bioavailability?
A: Bio-availability describes the amount of a compound that reaches the circulatory system and is delivered to the cells. A number of factors affect the bioavailability of a substance, including stability and solubility. The more stable a compound, the better it withstands chemical breakdown when exposed to light, heat, air, storage, etc. The more soluble the compound, the more easily it dissolves in liquid. Highly soluble compounds are quickly transported by the bloodstream throughout the body, where they are more easily delivered to, and absorbed by, cells. The primary bioactives in noni fruit, iridoids, are highly stable compounds that withstand the rigors of processing and pasteurization. Iridoids are also highly soluble, which means they dissolve easily into the bloodstream, where they can be delivered directly to cells in the body. Noni iridoids are super stable and remain potent even after processing and pasteurization, which means the full power of the fruit makes it from the tree to the bottle. By contrast, the primary nutrients in ordinary so-called superfruit juices break down during processing and lose their effectiveness.

Q: What is an adaptogen?
A: An adaptogen is an agent that enhances the overall ability of the body to adapt to stress. Noni provides support against a broad range of physical, chemical, and biological stressors. It has a normalizing effect on the body that targets imbalances without affecting properly functioning systems. Noni does all this without producing toxic side effects.

Q: What are some of the benefits of adaptogens?
A: Tahitian Noni Beverages set themselves apart from the superfruits of the world because they are powerful adaptogens—meaning the bioactives help the body stay in balance as they work with the natural biological functions of the body.

As an adaptogen, Tahitian Noni Beverages offer an impressive range of non-specific benefits including: • Supports the immune system • Protects against free radicals • Protects DNA • Promotes joint health • Increases energy & endurance • Supports healthy cardiovascular system • Supports healthy heart These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Research and Safety

Q: Are there human clinical studies that prove the effectiveness of Tahitian noni® beverages?
A: Tahitian Noni Beverages are backed by multiple human clinical studies, and we are the only company in the industry to consistently use retail bottled product in our studies. To date, 36 separate human clinical studies have validated the remarkable health benefits of Tahitian Noni beverages.

Most superfruit juices rely largely on anecdotal support to justify their claims. Scientifically validated plants such as noni have the weight of legitimate, reputable research behind them. The benefits of Morinda citrifolia (noni) are validated by real science.

Q: Does Morinda have its own research facility?
A: Yes, Morinda owns and operates the only noni-dedicated research laboratory in the world, led by renowned scientists from around the world. Tahitian Noni beverages are the only noni beverages backed by multiple human clinical trials that prove efficacy.

Q: Is noni fruit safe to consume?
A: Yes, As far back as 1769, explorers recorded that Tahitians, as well as other cultures in the Pacific, used noni for food and medicinal purposes. The European Union Scientific Committee on Foods has declared noni and noni juice as safe, and noni has self-affirmed GRAS (Generally Recognized as Safe) status in the United States. Clinical trials have also established the safety of noni for humans. In two separate human clinical trials, test subjects were given limited to heavy amounts of noni. At the end of the trials, researchers found no toxicity or negative behavioral changes.

Q: How does Morinda guarantee the quality of the products?
A: When it comes to quality, Morinda products are unsurpassed. We have complete oversight of our supply chain, so production is carefully managed from tree to bottle. Fruit is harvested at optimal ripeness to ensure maximum nutritive value. Exclusive processing techniques guarantee that the potency of noni is preserved in every bottle. Throughout the production process, quality controls are used to guarantee the highest standards of quality. Q: Does Morinda exercise environmental stewardship? A: Yes, Our commitment to sustainable harvesting, processing, and product distribution practices illustrates how seriously we take our environmental responsibilities. Many of our business practices have been green from the beginning, and we remain committed to finding new ways to reduce our carbon footprint.

Our noni is all-natural. No chemical or synthetic fertilizers. Once the noni fruit is ripe, only the minimum amount needed is picked by hand, by highly trained French Polynesian harvesters whose ancestors have taken care of their pristine island environment for the last 2,000 years. We are passionate about our stewardship.

Q: What is Morinda doing to protect the environment?
A: Since we began business in 1996, Morinda has created and cultivated innovative practices to remain clean and eco-friendly. We've reduced our carbon footprint by streamlining our business costs and shipping requirements. We've reduced our utilities expenses and usage.

Product Packaging
Q: Why use heavy glass bottles?
A: The green glass really protects our beverages from uv degradation. Our cardboard packaging is made from recycled material and emits less carbon in production, distribution, and disposal.

Q: How many iridoids are there in other Morinda products?
A: N- core™ has 30 mg of noni and blueberry iridoids per 2 ounce serving. Extra™ provides 60 mg of iridoids per 60 ml serving, the most iridoids per serving of our ready-to-drink beverages. Extra includes iridoids from noni, blueberry and olive leaf. Extra is the most cost effective ready-to-drink beverage we offer from a cost-per-iridoid standpoint. Pure™ is intended to be used as a concentrate and does not contain other fruit flavors. Pure includes iridoids from noni and noni leaf tea. These iridoids also have health benefits. Pure can be added to other foods and beverages to fortify them with iridoids. Any Morinda product that contains noni fruit, noni oil or noni leaf extract will contain iridoids and other bioactives.


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